Using Snapchat for business; Since its launch, in September 2011, Snapchat has shown incredible growth. Snapchat is the latest platform taking the social media scene by storm.
Snapchat now boasts of over 150 million daily active users and 7 billion video views, daily.
and with so much consumer attention it now turning to a way brand connect wit their audience. Using Snapchat for business. Gatorade is one of the brands using Snapchat for business and generated over 100 million views
Gatorade is one of the brands getting involved; they ran a sponsored Lense during the Super Bowl and generated over 100 million views.
This article will give you the basics of how using Snapchat for business and how it works to action tips to put to practice.
Ready? Let’s get started! 🔥
Related Article ==> How To Make Snapchat Use Less Data & Battery On Android Device
Now let’s explain what Snapchat is
Snapchat is the app which we use to share media like images and videos with friends and businesses. The purpose of social media is to save and preserve moment but Snapchat has found a way to go against the norm.
With Snapchat, every moment is temporary. What’s shared is rarely saved.
In a simple form, Snapchat allows us to share temporary, time-destruction photos, videos, and message. Once a Snap is viewed, it is gone forever. Gary Vaynerchuk explains:
The way Snapchat works is much closer to how we communicate face to face than any other social network. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology.
See guide on the Latest Trend in Marketing for Instagram
Snapchat 101: The Beginners guide to knowing everything about Snapchat
To successfully learn and implement using Snapchatfor business, you need to be acquainted with few features
Snaps, Stories, and Chat
What’s a Snap?
Snap is the word used to describe photos and video which are the main functionality of the app. When you send a snap it lasts anywhere from one to ten seconds and then once its views, it disappears.
What’s a story?
A story is a collection of snaps that plays one after another. Stories can be viewed by any of your followers, unlike snaps that are being sent to friends. Stories last for 24 hours after it has been posted. followers can rewatch the stories. when watching a story, you can chat about a particular snap by swiping up from the bottom.
Snapchat comes with a chat feature. You can start a conversation by swiping right on their names. Chats also disappear once you’ve read them, but can also be saved by pressing and holding down the message.
Lenses and Filters
While using Snapchat for business you can add image filters to your snaps. these are fantastic ways enhance your Snaps.
Lenses are a fun way to enhance your snaps, they are the funny animations that are laid on top of your selfie.
Snapchat explains how Lenses work on their blog:
When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions!
For social networks to achieve long time success there must be a monetization strategy in place. And sponsored chats seem to be their primary revenue stream.
Snapchat reportedly sells these sponsorships for between $450,000 and $750,000 per day.
How to add friends
To success use Snapchat for business you need friends and followers. When adding friends on Snapchat. The first thing you need to do is tap the ghost icon 👻 displayed at the top of the camera screen and select the ‘Add Friends’ option.
On the ‘Add Friends’ screen you can other users using different method;
Add from Address Book
This option enables you to search from your phone contact to see who is on Snapchat already. After which, you can now send an SMS invite.
Add by Username
If you know the username of the account you’d like to add, you can simply type their username and then tap on the + button.
Add by Snapcode
A Snapcode has similarity to the QR code and you can add new friends by scanning their Snapcode using your smartphone. To scan a photo that includes a Snapcode, you just have to tap on ‘Add Friends’ > ‘Add by Snapcode’ > ‘Photos.’
Nearby is a location-based feature, enabling you to search and connect with other Snapchatters who are in the same area as you. Tap on ‘Add Friends’ > ‘Add Nearby’ and Snapchat will find nearby users.
Sharing your username
To share your username, tap on ‘Add Friends’ > ‘Share username.’ This will then generate a link for you that will look something like this snapchat.com/add/username. if you share this link, you can be easily added to their Snapchat and then they can view your stories.
Tips for brands using Snapchat for business
1. Bring value through variety of content
To stand out, you must have to bring value with every content you share, There is not need to rush, take a minute and think.
On Snapchat, the best way to bring value and quality to your users is by providing a variety to content that they find either helpful or entertaining.
“Dont be afraid to think outside the box and take risk”
And bear in mean that 45% of the Snapchat users are under the age of 25, So your content has to be fun and creative. Learn to keep your content engaging and interesting.
2. Create your own Snapchat KPIs
Measure your performance on Snapchat, Truthfully, this can be a tough task but worth it. The first thing to figure out is your VPS (View Per Snap). You need to calculate the average views for yours Snapchat Stories each day and then track the progress.
Another important to keep track of is you followers and screenshots; to do this you have to manually count, keep track of new followers and figure out the follow rate.
3. Use Other Social Media to Promote Snapchat
No man is an island, just like I feel no social media has it all. For you to successfully keep using Snapchat for Business. A great way to build an audience is through you preexisting followers on other social media networks.
You can promote your Snapchat profile on facebook and then pin the post for longevity. Likewise setting up a pinned tweet on you official twitter handle. Another way is by taking screen shots of you Snapchat stories and share on various social media network. This method is most effective on twitter and Instagram.
4. Create your own content to promote your Snapchat
Finally, create a Snapchat focused content outside Snapchat, maybe on your blog, a facebook page with a username linking back to you Snapchat profile.
If the content is solid, people will share it
When your content is shared there will be a brand awareness for your Snapchat, you can also use your Snapchat username, Snapcode, and a profile URL within the content.
The End lol
I hope you found this article rich and useful! Remember If the content is solid, people will share it. please Share
Have you tried using Snapchat for business from a brand perspective? Any tips or tricks you’d like to share?